English: the main language of business
Communication is what makes businesses thrive and English has become the dominant language of business worldwide. In this age of globalisation and international communication in business, English is often the one common language between speakers of other languages. Companies now recruit employees from abroad more than ever before, as well as investing in software and products developed in other countries. CEOs have to be at the forefront of such developments in order to understand and make decisions about them and to communicate with confidence.
The Importance of Communication
As a CEO, no doubt you have excellent communication skills in your own language. Imagine the possibilities if your communication skills were just as excellent in English. Think of all the different people you communicate with every day: colleagues, partners, clients, customers, affiliates and sponsors. As your business expands, having good and clear English skills is key to building new relationships. Six years ago, the Harvard review reported an instance in which a business deal in France failed simply due to a breakdown in communication. The Parisian company shortly thereafter adopted an English corporate language policy.
The situations where you need to speak English
The business world is a never-ending stream of negotiation, persuasion, presentation, networking and even socialising. There are several situations which present themselves to a CEO in which you must call upon these skills: meetings, conferences, making deals, social events etc. Learning how to put all these skills into practice in English will greatly enhance growth, productivity, efficiency and the reputation of you and your company.
Global demand for high-level English
As a result, the demand for business English is bigger than ever before as more and more CEOs realise the necessity to keep up with competitors. In this age of globalisation, more and more companies have a multi-national set of employees. It goes without saying that English is the common language. It is also common to provide internships for international students, with the increasing popularity of foreign exchange/study abroad programmes for university students. Make your company one which values and promotes such opportunities to young people.
Your Own Opportunities
Speaking of opportunities, what about your own career? As the global demand for English continues to increase, so too does the necessity for English speaking CEOs and business executives. In such a competitive level of business, a quality such as excellent English could set you apart from the next candidate. Maybe, sometime in the future, you wish to travel or work abroad for a few years. In this case, an incredibly high level of English ability is a requirement for the vast majority of companies.
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